Tang Instant Drink Mix

Tang is a refreshment beverage – powdered juice from Kraft Foods, a food company in the US.

Based on information received:

• Tang was first marketed in the US in 1959 and launched in the Philippines in 1973.
• Leading powdered beverage in the Philippines (Nielsen retail audit 41% value share Total Tang)
• Flavors: orange, mangga, pineapple, strawberry, grape, ponkan, combo flavors (orange-mangga and pineapple-orange), limited edition flavors (Mangga Fiesta in 2009, Strawberry Burst in 2010)

Formats:

• 1-liter pack (litro pack)
• Big packs (200g, 400g, 600g, 800g, 1200g)

Trivia:

• Pioneered the litro format;
• NASA used Tang on Gemini flights in 1965

Company: Kraft Foods Philippines
Address: 8738 Dr. A. Santos Avenue Paranaque City 1700
Tel: (632)826-9006/826-5546
Fax: (632)820-2294